Rexam Personal Care
Product launch / Glossy Days
Date / 2010
project category /
provided services /
Stratégie produit, positionnement, conception graphique, illustrations, design packaging
REXAM is one of the world leader in consumer goods packaging. The Personal Care division inovates and produces packaging solutions for different markets, among which cosmetics.
Glossy Days is an innovation for the gloss market in terms of material and shapes. Our team had the pleasure to direct this new product creating a complete universe drawned by our illustrator, a promotional box and a leaflet.
A fun and surprising launch meeting the commercial and competitive stakes of the project.