Projet
Client /
L'Oréal
designation /
Organization of the Journées Mondiales des Opérations
Date / January 2012
place / L'Oréal conférence facilities, Paris
project category /
provided services /
stand, exhibition, window-dressing, design
The L'Oréal Operations division organized early 2012 the Journées Mondiales des Opérations.
Gathering the 230 global top managers (plant directors, head of departments and subsidiaries) during 3 days, the guest brainstormed and worked on "The next billion consumers".
Imagining a multi-sensory immersive experience, our team worked closely with the photographer Julien Panié - wandering in the transformed facilities, the guests could dive into an exhibition of pictures taken around the globe, tactile screens, sounds...
In order to offer the best of Paris, a dinner in the Musée Jacquemart André was held to close the event.