Organization of an annual exhibition on packaging innovation exhibition called "Cherry Pack"
Date / november 2011
place / Paris
project category /
provided services /
stand, exhibition, window-dressing, design
L'Oréal's Packaging and Operations division held for the second consecutive years an exhibition called "Cherry Pack"providing L'Oréal's top management with innovations carefully selected from providers in packaging and secondary decorations.
Our team conceptualized and redesigned the existing spaces into a dream garden of keywords and cherry trees. The 600 guests that attended the event during 2 days were able to dream about their brand and find innovations that will enhance their future products. In the evening, our team organized for the 100 most important people of the exhibition a candle-dinner, all in the amazing building of the Shangri-La Hotel.
A mixture of creativity and logistics staging this unique event clients benefits!