Projet

Client /

Lina's Paris

designation /

Marketing & Communication strategic collaboration

Date / 2010 - 2011

place / Paris

project category /

provided services /

Brandbook analysis, POS decoration, event posters, promotional leaflets

Focus /

Lina's Paris is a chain of restaurant that specializes in the "chic sandwich". Created in 1989, the brand counts with a very strong fame.

Recruted by the new marketing direction, our team had the pleasure to work on the new brand book analysis and its roll-out in the boutiques : menu boards, event posters (Twelfth-Night pancake, Valentine's day), promotional leaflet, boutique decoration...

A collaboration based on a profound work on the brand, that aims at improving its image and increasing in-store trafic.

 

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