Rexam is a leading company in consumers good packaging. The Personal Care division serves the Cosmetics, Toiletries and Household care markets.

Our team was entrusted with afascinating international product launch. Working with Rexam's marketing team since the begining of the project, we could collaborate on the product positioning, the launch tools, the promotional sample packaging and the stand design for Luxe Pack NYC 2010. We also had the great pleasure to conceive and organize the launch party that took place on Broadway, in a stuning NY loft, all dressed up in pink and white. Major key accounts from the luxury and beauty industry enjoyed the animations and the incredible cockail.

A strategic project that allowed us to stand by our client from strategy to the operational launch!