illustrated leaflet for incentive purposes
Date / 2010
place / Paris
project category /
Mercer is the global leader for trusted HR and related financial advice, products and services.
In a close relationship with the internal communication direction in Mercer France, we were excited to work on a fun yet strategic project. Targeting sales people, we created and designed tools for an incentive operation, building upon the "5 a day" campaign for fruits and vegetables. The operation used a vegetable garden leaflet with fruits & vegetables stickers, to mark actions to undertake for a better customer relationship.
A surprising and unusual result for a strategic and ambitious initiative!